How to Make Google Fall in Love with You

When you are launching a new website it is really easy to be so focused on producing a quality website, that SEO is pushed down the priority list. There are several things you can do before and just after launching a new site, to make Google love you and your website.

1. Register your domain name as soon as possible. The more aged the domain is, the better it will be for quick ranking and escaping the notorious Google "sandbox" more quickly.

2. Get you domain pointed at some webspace and make an index page. Write a description about your site, packed full of your keywords and terms. If you are targeting many keyterms, make many landing pages. Get your site indexed by submitting it to Google.

3. From day one of launch, and even before, start building backlinks. Getting one way backlinks is essential to your site "hitting the ground running". You can start directory submitting, emailing potential link partners, or sumitting articles a week or more before launch.

4. Start a development blog. Pack each post with keywords and link to your landing pages. Make sure you also publicise it by using pingomatic or a similar blog pinging service.

These few simple step can give your new site a great start in life. It is vital you learn how to get backlinks quickly, and start the building process. Creating paths to your site will make your launch go much more smoothly. The more paths to your site you create through backlinks, the more Google will love you.

Jason Temple is a linkbuilding expert, and MD of http://www.iblbuilder.com

Article Source: http://EzineArticles.com/?expert=Jason_Temple

Google Get Personal

Once upon a time I could type a term like 'e-conveyancing' into Google and know that a page from our newsletter archive on e-conveyancing would come up fourth. I have used this page as a research vehicle for search engine optimisation (SEO) and it has consistently been coming fourth for some time. If you do a search it will be... fourth.

A simple statement of fact you might think. However it is not a statement I can continue to make with a lot of confidence because in future the position of this page for this keyword is likely to be different for different people. Google is attempting to give you the very best search results based on what it knows about you, and people like you.

What does Google know about you?

If you are logged in as a Google user, say you use Gmail or have the Google toolbar, then Google knows quite a lot about you from your previous search behaviour. If not, then it has to go by the searches you have done in that session and your location, language setting and even browser.

The Google personalisation technology is the subject of a patent they took out in 2003. I wouldn't recommend reading this unless you are really serious about finding out the detail. But there is a handy summary produced by SEO by the Sea. Incidentally this website regularly analyzes patents granted by Google. Although the patent is old, it looks like these ideas are only now being implemented - but a lot of development will have been made since 2003.

The personalisation technology described in the patent application is based around the idea of groups of people. This could be as general as 'searchers in London' or 'people with an interest in conveyancing'. Some of the information may come from your location as determined by your web address, some may come from information you entered when you registered with Google and some might come from search behaviour.

Having determined your most relevant group, Google then knows what web pages tend to come up more frequently in searches by this group; what pages tend to be clicked and the sources of pages that tend to be supplied. So if 'middle-aged males with an interest in conveyancing' often do searches which result in land registry pages being returned, and they often click on them, then Land Registry pages will tend to be returned in a high position for searches on, say, house purchase, whereas the average punter might be getting pages from solicitors.

Google is also working on advertising. Up to now, the ads you see are simply determined by the keywords you typed in. If you type in 'conveyancing' you get ads from people who have purchases that keyword. The positioning of the ads is partially randomised and partially depending on the bid that the advertiser has made and the click-through rate they are achieving. A higher click-through rate means they get a better position.

In future however the ads you see will also be related to the web pages you have visited. Google knows this from previous searches you have made and which of the search results or ads you clicked on.

That is not the end of it. When you start typing keywords into Google, you notice suggestions being given to you in a drop-down below the search box. These suggestions may in the future also be biased towards your history or your group.

Is the sky falling in?

Does this change search engine optimisation?

I don't think it does. You can still find out the position of a web page for a search term, you just have to be very careful about testing. You need to clear all your browser history, clear any cookies, use a standard browser, and load the browser afresh for each search.

So when you do a test you need to make sure the conditions are completely sterile and standardised. A chemist would not find this a surprising statement, whereas some SEO gurus are talking about the sky falling in.

The problem arises when a customer has paid for search engine or pay per click optimisation, and they see different results from their SEO consultant. This needs to be explained to the client - which may or may not be easy. Now is perhaps a good time to start working on them.

About the author

Bob Browning has been working on web development projects since 1995. He heads a small team of web developers in London who work with designers on their web projects. If you need help with web technology please check our website: http://www.textor.com

There is a good introduction to Search Engine Optimisation on the Textor website.

Article Source: http://EzineArticles.com/?expert=Bob_Browning

Tips on Doing SEO For a Small Business

There is a common understanding that SEO or search engine optimization is just for big businesses and corporations who want to extend their market reach online. Search engine optimization is not just the domain of large companies; small businesses also need the services of SEO in order to compete well in the market. So how to you implement the SEO for small business?

Research is critical in doing SEO for small business

In any kind of activity, the need for research will always be there. In trying to tweak and update SEO, you need to ask yourself what you will try to change in your site. Jumpstart your SEO job by writing down your goals for the business and start writing the possible queries that user may type in order to find your website and your business. In trying to use SEO for small business, make sure too that you research the chosen keywords. You can make it happen by signing up with Google Ad Words. From there, your SEO will now call for the identification of the right keywords that you can use for your websites. Plus this step requires you to understand your competition- see what are the high performing keywords for that site and learn the things that they are doing best so that you can copy their strategies as well. Once research has been done, then the next step requires you to do some on-site tweaks on your websites. Doing the SEO for small business means you need to evaluate the visual design of the business site. If the design of the website don't attract readers but repel the readers, then no amount of work on the part of the SEO firm can help. In doing on-site checks as part of SEO for small business, make sure that you look at the HTML code of the website and optimize as well all the related tags.

Selected tips on how you can do your SEO for small business

Here are other tips when doing the on-site tweaks as part of SEO for small business:

Make sure that the keyword should be in the title tag

Make sure that the keyword is in the H1 for each page

Keyword must be present on the content

Try to optimize the URL architecture and this is part of SEO for small business

And on relevant images, make sure that you incorporate the keywords in the alt tags and in the file names

Consider off-site tweaks when doing SEO

Other on-site steps that you can take as part of your efforts on SEO include the need to decide if our website is in need of meta-description and the need to include the company address and the phone number. The contact information should be made visible on all pages of the website and this should be part of your SEO. And finally, your SEO should include offsite activities. Your SEO on this stage will include the need to include the website to major industry-related directories. This stage of SEO means getting more links plus deciding if the social media sites will deliver more benefits for you. And more importantly don't stop your SEO without tracking its improvement- or non improvement.

If you would like to learn more about SEO for small business visit http://www.deboltinteractive.com

Article Source: http://EzineArticles.com/?expert=Chad_R_DeBolt